Welcome to my wiki:rusi marinov researcher of
information science, knowledge management and social media
communications
New ideas for innovation knowledge
Strategic
communications and knowledge management/ electronic
book/
Roussi Marinov,Ph.D.
Associate
professor of Information Science,
A Member of
International Association of Business Communicators
In this book we are developing new information
platforms for communication problems solving using modern knowledge
approaches.
One the most remarkable
thingsthat increase productivity and
efficiency of institutions are knowledge, communication and content
management.
Knowledge and content management are
strategic communication tools in the information age. If we want to have more
effective and coordinated communications in our companies we must develop a new
communication techniques for managing and synchronizing information flows
within and out of the organization. The communication content must be related
to organization mission, strategic vision and goals, CEO decisions making
process, and professional competence of the employees.
Knowledge Management seeks to make the best
use of the knowledge that is available to an organization, creating new
knowledge in the process. According WWWVirtual Library on Knowledge
Management
KM refers to the critical issues of
organizational adaptation, survival, and competence in face of increasingly
discontinuous environmental change. Essentially, it embodies organizational
processes that seek synergistic combination of data and information processing
capacity of information technologies, and the creative and innovative capacity
of human beings."
These strategic instruments and initiatives
are also corresponding with knowledge representations and ontology management
in the institutions. From another point of view ontology media is a most
powerful technological and semantic platform, which helps modern organizations
to achieve their strategic objectives.
Experts argue that information is a flow of
messages, while knowledge is created by that very flow of information anchored
in the beliefs and commitments of the holders.
Organizational knowledge is frequently
categorized into typologies. For example, Nonaka and Takeuchi (1995) identify
tacit and explicit knowledge; Choo (1998) see three different types of
knowledge (tacit, explicit, and cultural); and Boisot (1998) describe four
types (personal, proprietary, public knowledge and common sense).
Tacit knowledge seems to be the primary
concern of KM writers and has been a great deal of discussion in the literature
about its nature. Tacit knowledge is defined as action-based, entrained in
practice, and therefore cannot be easily explained or described, but is
considered to be the fundamental type of knowledge on which organizational
knowledge is built. For Michael Polanyi, tacit knowledge cannot be expressed
because "we know more than we can tell". Polanyis epistemology objectified the
cognitive component of knowledge learning and doing by labelling it tacit
knowledge and for the most part removing it from the public view. Learning and
doing became a 'black box' that was not really subject to management, the best
that could be done was to make tacit knowledge explicit.
The failure to provide any theoretical
understanding of how organisations learn new things and how they act on this
information, meant that first generation Knowledge Management was incapable of
managing knowledge creation. Therefore we cannot articulate what we know with
words because we are not fully conscious of all the knowledge we possess. It
resides and remains in the human mind. Nonaka and Takeuchi argue, tacit
knowledge can be transmitted through social interactions or socialization, and
made explicit through externalization-although they agree with the idea that
tacit knowledge is somewhat hidden. These very different perspectives are a
reflection of different backgrounds.
The other subjects of the book also
describe: e-learning and interactive system using for managing
contemporary network institutions.
The book contents the following
parts:
Strategic communication
approaches;
Leadership
communications;
Communication
management;
Knowledge management;
Integrating ontology e-learning
system.
knowledge management
European
innovation organization